As I am listening to classes and podcasts on writing and blogging, I am finding that most creators have various organizational methods to keep everything straight. Calendars come into play for many authors and bloggers. These influencers mention three types of calendars. These calendars are Editorial, Content, and Social Media Calendars. What is the difference? I am not sure, so let’s head to Google.
What is an editorial calendar? Here is the definition I found on Wikipedia,
“An editorial calendar, or publishing schedule, is used by bloggers, publishers, businesses, and groups to control publication of content across different media, for example, newspaper, magazine, blog, email newsletters, and social media outlets.”
What is a content calendar? As I read about content calendars and editorial calendars, I am a bit confused about the difference. I just read on one site that many people combine the two calendars in their blog planning. So, at this point, I am still confused.
This is what The Sow Collective has to say,
“Content calendars, on the other hand, help you share your content in an organized manner.Some professionals like to combine their editorial and content calendars to create a master document — and that is okay. Either way, content calendars ensure consistency and help prevent you from missing important.”
What is a Social Media Calendar? Here is how Stattusphere describes a social media calendar,
“Social media calendars are designed to help you organize, plan and schedule all of your social content in a timely manner. Whether you’re planning for just one or two platforms like Instagram and Twitter, this is where you lay out all of your content ideas and when you want to have them posted.
There are tons of templates out there for social media content calendars, or you can create your own. Another great benefit of using a calendar is that you can optimize how much time is spent on different platforms. This allows you to create unique posts and videos for each social media platform, rather than just spamming every platform with an identical post.”
So, we now have what I would call a general understanding of these three calendars. To say I completely understand them would be a misconception. In upcoming posts, I will attempt to break down what each calendar may contain and how to use them.
There are numerous templates and paid services to aid in developing these calendars. I plan to do the old fashioned physical calendars for the editorial and contented calendars. I may use a paid service for social media sharing. I am not sure yet, but I will keep you updated.
If you have any advice on calendars or organizing your blog, I would love it if you would share your thoughts. Add a comment in the comment box.
Take care and happy writing and blogging!